1. The Role Project Management Plays In Marketing Your Website Page
2. The Role Project Management Plays In Marketing Your Website Hosted
3. The Role Project Management Plays In Marketing Your Website Marketing
4. The Role Project Management Plays In Marketing Your Website Builder

Content is the kingof the online world and the way you market it goes a long way in ensuring thesuccess or failure of your brand. There are lots of companies that try andbring about innovativeness in their content marketing strategies. However, manytimes, it backfires. This is where a creative head is required to fulfill therequirements of your online business. One way to do that is by hiring anexperienced content marketing manager.

• 'Project Managers play the lead role in planning, executing, monitoring, controlling, and closing projects. They're expected to deliver a project on time, within the budget, and brief while keeping everyone in the know and happy.' — Cam Lee, Rock Agency.
• ClickUp is a marketing project management software for managing marketing tasks, campaigns, docs, and clients in one place. ClickUp makes it easy to collaborate with your team, work with clients & contractors, connect your data, and create dashboards to gain data-driven insights from any workflow.
• Description of Role Responsible for the planning, creation, implementation, and management of marketing and sales campaigns for new residential developments. The Project Marketing Manager works closely with our developer clients from project inception (design, branding, positioning) through sellout.

Why use marketing project management software? Your marketing team is full of different personalities, roles, and skillsets. The members of your creative team likely thrive with a more flexible approach and push back against structure and clearly-defined processes. The marketing analytics team lives and dies by logical outcomes and hard numbers.

You will be surprised to know that search engine optimization and content marketing go hand-in-hand in today’s dynamic business world. The ultimate objective of online businesses is to ensure that their website ranks on the top SERPs of Google. One way to do that is by affiliating with a professional SEO company Melbourne and ensuring that there is a right mix of content marketing strategy involved in conjunction with search engine optimization services.

This can be done bywriting top quality content and then marketing it through the right channels.Here, the role of content marketing manager becomes crucial. There is a lot ofresponsibility on the shoulders of content marketing managers that need to becarried out daily. A content marketing manager has to don the hat of a projectmanager, facilitate collaboration, and ensure that everyone in their teamsucceeds in their objective of marketing the quality content.

At times, thisbecomes quite tricky. The reason being, content marketing managers, do not havean in-born project management skills. Naturally, it has to be developed. Thepoint is, in the team of content marketing managers, there are specialists andcreatives. And it is needless to say that creative people are quite moody by nature.If you keep them happy and harmonious, it is possible to produce high-qualitywork.

This is somethingthat needs to work out by the content marketing managers. According to the 2019 In-House Creative Management Report by inMotionNow and InSource:

1. There are merely 45% of creative and marketing professionals who remote that their team’s morale is high.
2. 72% of them believe that getting requisite information to commence on a project is the most significant administrative task consuming lots of time.
3. 22% think that collaboration between creative and marketing is ineffective.

This study is based on only one subset of a giant galaxy; however, the results feel universally reflective. It was found in2018 benchmarking report from CMI and MarketingProfs, approximately 33% of respondents rated their project management flows as Fair or Poor. And only 8% claiming theirs Excellent.

Understanding theneeds of different variety of individuals, including personalities and stylesof working can be extremely challenging. It is all about science tocollaboration. Let’s now look at some of the project management tips that cancatapult the team to get amazing results.

Commence with Creative Briefs

The importance ofdocumenting content strategy cannot be undermined. This is where creativebriefs play a critical role in completing the process. According to theIn-House Creative Management Report, teams that received adequate informationduring the project kickoff are:

1. 26% more likely to say marketing leadership is effective;
2. 23% more likely to report high morale;
3. 14% more likely to get projects approved in three days or less.

Remember, anexcellent creative brief always provides expectations and deliverables foreveryone in the team. It sets clear timelines and always states the project’sgoals in a firm manner. A lot of time gets spent while developing a completecreative brief. However, the effort gets paid off in the long run as it reducesthe confusion of team members and answers their questions.

Always Encourage Open Communication in the Team

The Role Project Management Plays In Marketing Your Website Page

Even when you havelaid down the groundwork, different things might pop up in the course of theproject that requires you to move back-and-forth with multiple team members.You need to ensure open communication, however, take care creatives to haveuninterrupted time to produce.

Remember, there isno one-size-fits-all solution. One company might follow a differentcommunication method than the other. In certain companies, standup meetings aresimply the ticket. While for others, communication tools likeSkype orSlack are mostpreferred. Also, some companies still use old-fashioned emails, although thisis quite rare.

The best way to goahead is by having a continuous consultation with people and get theirfeedback. Try to find out what works best for them and then customize it tomeet the needs of the project.

Search for Appropriate Tools and Partners

The Role Project Management Plays In Marketing Your Website Hosted

In the previous pointer, we have looked at a few office collaboration tools. Apart from those, there are others which are specifically developed for project management, likeBasecamp,Trello, andWorkfront. You can customize others for content marketing initiatives. Some of them areCoSchedule,Percolate,Contently,Kapost,DivvyHQ, and much more.

In case you have alarge distributed team producing high volumes of content, it might be fruitfulto invest in such a solution for centralized organization and coordination.Several of these options offer a free trial.

On top of this, youcan opt to work with a partner that can reduce your load as time passes,especially if these are resource-consuming projects. For example, anexperienced agency specializing in content marketing can help in reducing thestress levels in different ways. This can be done by freeing up the people toconcentrate on their task in hand by offloading much of management andexecution.

Quality Assurance and Approval Processes

Quality assuranceis of paramount importance in the content production process. This is wheremost of the companies get it wrong. By following the tips provided in thiswrite-up, you will be able to get smooth approvals and push the content to thenext level of success.

The Role Project Management Plays In Marketing Your Website Marketing

To get the most out of your content marketing strategy and the team, it is essential for every content marketing manager to carry out SEO services Melbourne. This way, you will have the perfect combo of quality content and promoting it on the right marketing channels.

The Role Project Management Plays In Marketing Your Website Builder

Author Bio:
Harshal Shah is CEO at Elsner Technologies Pty. Ltd., Elsner is an offshore eCommerce Website Design, SEO Company in Sydney and Melbourne specializing in Magento development, Web design & Custom Mobile App.